The Paris 2024 Olympics has captured the world’s attention as a spectacle of fashion, culture, and athleticism. It’s being hailed as the most stylish games yet. But beneath the glamorous facade, a groundbreaking story is unfolding – one of sustainability and environmental responsibility. Is this the greenest Olympics ever?
Some of you might be curious on how can such a huge event implement sustainable practices. Millions of people from all around the world will travel to Paris for the Olympics, making it a massive event with a significant environmental impact. Given the scale of the Games and the necessary infrastructure, achieving sustainability goals seems very challenging. However, the International Olympic Committee (IOC) has made efforts to reduce the event’s footprint and make it the most sustainable Olympic Games yet.
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What Efforts Have Been Made by the IOC?
1. Updating the ISO 20121 Event Sustainability Management Systems Standard
Together with international bodies such as International Organisation of Standardisation (ISO) and the Organisation for Economic Co-operation and Development (OECD), Paris 2024 has introduced and updated the ISO 20121 standard.
Paris 2024 has taken the lead in enhancing the sustainability standard for major events. Building on the existing ISO 20121 standard, the new version includes broader criteria such as human rights, climate impact, and accessibility. Paris 2024 worked closely with the ISO to ensure the standard aligns with their sustainability goals. All future Olympic Games will be required to follow this enhanced standard.
Click here to read more about ISO 20121.
2. Setting Up the Legacy and Sustainability Plan
Paris 2024 aims to redefine the Olympics by creating a more responsible, inclusive, and sustainable event. The organisers see this as an opportunity to drive positive change and develop innovative solutions that can benefit society long after the Games, in line with Olympic Agenda 2020, the strategic roadmap for the future of the Olympic movement.
The Legacy and Sustainability Plan consists of six main pillars outlined as the figure below, which were designed to deliver an edition of the Games that can be held up as an inspiring example (focus 1) and leave an enduring legacy in the regions after the Games (focus 2). The plan also outlined the observations and the objectives of the pillars. For instance, guaranteeing a carbon-neutral Games, protecting and recognising the value of biodiversity were covered under the pillar of eco-responsible Games that harness sustainable solutions.
Click here to read more about the Legacy and Sustainability Plan.
Why Sustainability Matters?
The decision to prioritise sustainability for the Paris 2024 Olympics is a powerful statement. It acknowledges the urgent need to address climate change and protect our planet. By showcasing innovative green practices on a global stage, the Olympics can inspire individuals, businesses, and governments to adopt more sustainable approaches.
Moreover, sustainability is increasingly important to consumers. Studies show that people are more likely to support brands and events that prioritize environmental responsibility. Moreover, as more companies implement sustainable sourcing codes, it is imperative for all service and product providers to prioritise sustainability to remain competitive and meet growing consumer demands.
What can Malaysian Businesses Learn from the Games?
The Paris 2024 Olympics offers invaluable insights for Malaysian businesses seeking to enhance their sustainability profiles. By examining the Games’ strategies, local companies can identify opportunities to reduce their environmental impact, strengthen their brand reputation and contribute to Malaysia’s sustainability goals.
Key Takeaways for Malaysian Businesses:
- Implement ISO 20121 standards: Adopt and adhere to the ISO 20121 standard for sustainable event management to demonstrate a commitment to sustainability and meet international best practices.
- Setting up sustainability targets: Leverage digital technologies to optimise resource use, enhance collaborations with local communities and government agencies, and explore cost-effective sustainability initiatives such as energy efficiency and waste reduction, in line with Malaysia’s carbon-neutrality target of 2050.
- Focus on supply chain sustainability: Evaluate and improve the sustainability performance of the supply chain. Collaborate with suppliers to reduce environmental and social impacts and promote ethical sourcing practices.
By adopting sustainable approaches, Malaysian businesses can not only improve their bottom line but also contribute to a greener and more resilient Malaysia.
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