EU Cracks Down on Greenwashing: What is Greenwashing and What Businesses Need to Know

With a growing focus on sustainability and environmental responsibilities, we have heard a lot of sustainability-related terms from the advertisement of consumer products or even some financial products, but do you really believe it? Investors and consumers are increasingly seeking out sustainable products and services. However, a deceptive marketing tactic known as greenwashing can mislead […]
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Landmark Case: KLM Fined for Greenwashing in Sustainability Ads  

A Dutch court has dealt a blow to greenwashing in the aviation industry with a landmark ruling against KLM Royal Dutch Airlines. The court determined that KLM’s advertising campaign, promoting its environmental initiatives under the banner of “Fly Responsibly,” was misleading consumers. This decision sets a potentially significant precedent for airlines’ communication strategies for reducing […]
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How to Improve ESG Communications and Build Engagement?

ESG communication and engagement are vital to make ESG real and embedded into companies’ culture. Communications and engagement could support positive changes, progressive governance and foster discussion to inspire actions and involvement. The change and inspirations assist the companies in executing the “how” with the internal stakeholders and shareholders for ESG after identifying the “why”.Thus, […]
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